Genesis Blog
New Year, new challengesWithout a doubt, 2012 is going to be a big year for the UK. The Olympics means our country will be on show to billions across the globe, and the Queen’s diamond jubilee and extra public holiday will be extra cause for celebration. However, the Eurozone crisis, unemployment worries, the financial crisis and political instability means that for every ‘up’ there may be, there will be several ‘downs’. Organisations need to have robust and creative marketing strategies in place to ensure they don’t get swallowed up amongst all of the ‘PR noise’ that will be flooding the press, the airwaves and cyberspace.
Top tips to ensure you make the most of opportunities that arise next year:
- Keep abreast of what’s happening in the news. Check the newspapers, web pages, RSS feeds and social media sites so you know the minute something relevant breaks which you can then react to
- Be creative. Don’t feel that it’s necessary to jump on the bandwagons of the Olympics/recession/jubilee. The press and the public will be looking for new and fresh ideas and content which stands out above the rest
- Where budgets are tight, make the most of cost effective PR solutions such as social media and news releases/editorials rather than expensive advertising
- Evaluate and measure everything you do. PR agencies will be under more pressure in 2012 to prove that they can deliver valuable return on investment for their clients
- Get out and network! Competition for business will be hotter than ever so don’t rely on opportunities dropping into your lap. Meeting people face to face and building up that all important rapport will put you ahead of your competition
- Keep morale high. Budgets will be cut, redundancies will be inevitable and financial troubles will mean that staff will feel the strain in 2012. Communicate with them, make sure they know they are valued and their work is appreciated.
Although there is a lot of doom and gloom in the news, 2012 also offers real opportunity for everyone, so make the most of it!
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