Challs International manufactures the Buster brand of drain clear and sink freshening products.

National consumer and trade PR to raise awareness and generate sales of their ‘Buster’ range of plughole care products.

Identifying innovative news hooks; building relationships with target media; securing editorials and competitions in key consumer titles; establishing ‘National Plughole Week’ in aid of Oxfam including employer and schools involvement; using social media.

PR played a significant role in helping the brand become market leader (2010) including articles in trade and consumer media and PR for ‘National Plughole Week’ which raised over £30,000 for Oxfam.

“The PR coverage achieved includes a range of women’s magazines, press, national consumer competitions and trade titles. The campaign has delivered excellent results in terms of the coverage achieved and the value for money delivered. It has also complemented all our current in-store retail activity“.
Louise Perry, Buster Brand Manager, Challs International

Gold - “Best use of social media” – CIPR Pride Awards 2009
Silver – “Best use of media relations” – CIPR Pride Awards 2009