Christies Care is one of the UK’s largest live-in care agencies. They provide fully trained care assistants for those needing full time care and support, but wish to remain living at home.

Raise the profile of Christies Care both regionally and nationally and improve understanding of live-in care as a viable alternative to nursing and residential homes.

Identifying strong news stories tailored for individual media; a survey to generate national media interest; a new guide to paying for care; a new website; commentary on topical issues; entering relevant awards; providing proactive and responsive media contact.

PR played a significant role in helping the brand become market leader (2010) including articles in trade and consumer media and PR for ‘National Plughole Week’ which raised over £30,000 for Oxfam.

“The Genesis team has worked with us at Christies Care for around two years helping to raise our profile through regional and national media. We enjoy working with the team who have been pro-active in making things happen for us and have heightened our profile at regional and national level.”
Hugh Gathorne-Hardy, Chairman, Christies Care

Finalist – “Integrated Communications” – CIPR Pride Awards 2010