Drive Sense

Who?

DriveSense is a leading provider of driver training for fleet drivers across the UK helping organisations comply with health and safety laws and reduce their CO2 emissions.  

What?

DriveSense needed to maintain their market leadership and take advantage of the growing need for companies to reduce CO2 emissions through better driving practices for their employees.

How?

Identifying good news stories and issuing tailored press releases to target media; researching relevant forward features and securing placement of case studies, quotes and stats; providing proactive and responsive media contact.

Outcome

Achieved a regular flow of positive coverage in target fleet trade press including some front cover articles helping enhance client profile in industry. Media often came to us for input and content.