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Drive Sense | |
Who? |
DriveSense is a leading provider of driver training for fleet drivers across the UK helping organisations comply with health and safety laws and reduce their CO2 emissions. |
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What? |
DriveSense needed to maintain their market leadership and take advantage of the growing need for companies to reduce CO2 emissions through better driving practices for their employees. |
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How? |
Identifying good news stories and issuing tailored press releases to target media; researching relevant forward features and securing placement of case studies, quotes and stats; providing proactive and responsive media contact. |
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Outcome |
Achieved a regular flow of positive coverage in target fleet trade press including some front cover articles helping enhance client profile in industry. Media often came to us for input and content. |
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