ITFC Charitable Trust

Who?

ITFC Charitable Trust is the community arm of Ipswich Town Football Club. Originally formed to provide football in the community, over the past few years it has developed a much wider role, raising achievement levels and promoting active and healthy lifestyles, primarily through the medium of sport.

What?

Pro bono PR support to develop the PR skills of their in-house team .

How?

Providing regular mentoring sessions for the younger members of the marketing department; writing award entries; providing PR advice and guidance.

Outcome

The ITFC Charitable Trust was named the ‘Not-for-Profit Business of the Year’ at the Anglian Business Awards 2010.