UK Trade & Investment provides support for the region’s businesses to export their services and products, enabling them to grow internationally.  

Support was needed to raise awareness of UKTI East as the source of expertise for trade services that exist to support businesses in the region. The aim was to clearly communicate the benefits and expertise of UKTI East’s business support packages through successful case studies and raise awareness of the opportunities for businesses to grow by exporting.

A regular stream of advertorial commentary pieces, press releases concerning trade statistics, organisation of media interviews for key spokespeople and the publicity of the main global trade conference held each year.

A consistent stream of press coverage was achieved in the regional media including press, radio and TV.

“Working with Genesis PR to deliver our PR aims has been very successful. When looking to gain maximum regional coverage they have been very responsive and effective in their work as well as generating a large number of monthly columns to promote our services. When promoting a major event for us Genesis PR were instrumental in gaining large amounts of coverage in regional newspapers along with both BBC Look East and Anglia News channels and local radio as well. In summary, Genesis PR has played a vital part in helping us deliver our objectives.”
Nick Cairns, UKTI