Media relations
Proactive, news savvy and timely, our media relations expertise and writing capabilities are second to none. We seek out the best news angles; draft press releases which capture editors’ interest; set up interviews and photos which maximise on coverage; write editorials which build impact and develop lasting effective relationships for the client with identified key media.
Business to business, consumer PR or a combination of both, our media relations programmes will always be defined by the agreed PR aims, strategy and messages. From national press, TV and radio to industry trade journals, sector specific publications or regional media, we identify the targets and create ongoing PR, both offline and online.
Using our skill and sound judgement we make media relations the beating heart of your PR strategy, giving you an all round 24/7 press office service. We’ll also manage the media in any sensitive situation to protect your reputation and minimise negative press.
Call us now on 01473 326400 to find out more or just drop us a line at hello@genesispr.co.uk
Client testimonial “The strategy and tactics deployed by Genesis PR produced a record number of media attendees at the 2012 Rehab Parliamentary Pancake Race in Westminster. Over 160 pieces of coverage were generated, including The Sun, The Independent, OK! Magazine, Financial Times, Sunday Express, Sunday Times, BBC News 24 and Sky News. The team exceeded its national and regional press KPI targets and used social media effectively as an integral part of the plan, in particular creating vibrant short films for You Tube which boosted online engagement.” Don Delaney |
Additional services we provide:
|
|
|
Corporate identity and branding
|
|
|
|
|
