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News

Genesis PR wins contract with Anglia Cancer Network to launch ‘Be Clear on Cancer: oesophago-gastric’ campaign.

We are thrilled to be working with the Anglia Cancer Network on the launch of their ‘Be Clear on Cancer: oesophago-gastric’ campaign across Suffolk, Norfolk, Cambridgeshire, Bedfordshire, Peterboroughand Great Yarmouth and Waveney. This campaign leads on from a series of cancer awareness campaigns that the Anglia Cancer Network has launched across the region.

Our team will be working predominately on the ‘Public Awareness’ section of the campaign utilising our excellent media relations across the region as well as our extensive knowledge of strategic marketing.

We will be targeting the key demographic of this campaign, male and female 55+ and over as well as the wider audience through a series of channels including news angles for the local press, television and radio, interesting and informative editorials for community and housing association newsletters, radio, press and bus back advertising, poster and leaflet distribution as well as through an exciting launch event.

Anglia Cancer Network’s Local Awareness and Early Diagnosis (LAEDI) has run a number of campaigns to date and has now scheduled a project to improve awareness and early diagnosis of oesophago-gastric cancers.

We are currently working with an array of health clients and feel very well equipped and excited to work on this campaign.

May 11th, 2012


Genesis PR Shortlisted for National Automotive PR Award

Genesis PR has received national recognition for their work with Ford Retail, theUK’s largest Ford dealer group. The public relations company has been shortlisted in this year’s Chartered Institute of Public Relations (CIPR) Excellence Awards, Best Automotive Campaign category for the second year running.

The CIPR Excellence Awards are the most credible in the PR profession and winning a prestigious award from the PR profession’s Chartered body is a fantastic achievement. Also shortlisted for the awards in 2011 Genesis PR have been working with Ford Retail for the last six years and work with a variety of contacts throughout the business to build the dealer groups reputation at both a local and national level.

As part of the judging process Genesis PR were required to attend an interview at the CIPR headquarters in Russell Square, London. At the interview Genesis were quizzed on their work for Ford Retail and how they achieve the best results possible for their client. The interview panel was made up of three automotive experts, with representatives from industry giants Ferrari and P&O, all with a great deal of experience and understanding of both automotive PR and the journalism industry.

The winner will be announced at the Excellence Awards black tie dinner held at the Hilton Hotel on Park Lane, Londonon Monday 28th May. The awards will be chaired by former British athlete and world No. 1 in the 110m hurdles Colin Jackson.

Charles Arbuthnot, Director at Genesis PR, said: “We are delighted to once again be nominated for the Best Automotive Campaign Award at this year’s CIPR awards. The nomination is a testament to the hard work we put into the account and the strong relationship we have built with Ford Retail. To be nominated for the CIPR awards is a great honour and we have our fingers crossed for the ceremony.”

Others shortlisted for the Best Automotive Campaign category include; Rolls Royce Motor Cars, Jaguar, SKODAUK, Volkswagen Commercial Vehicles and The Co-operative Insurance.

May 11th, 2012


Genesis PR achieves outstanding National coverage across newspaper and TV for the Rehab Group’s Annual Parliamentary Pancake Race!

Genesis PR have been celebrating the success of their recent media relations campaign for the Rehab Group’s Parliamentary Pancake Race after generating coverage in publications such as The Sun, The Independent, The People, The Sunday Express, The Financial Times, The Telegraph and The Sunday Times and on television channels The BBC and Sky News.

The event, that sees teams of Lords, MPs and Political Correspondents race around Victoria Tower Gardens outside the Houses of Parliament whilst flipping pancakes, is held on Shrove Tuesday every year. It has become a tourist spectacle and raises funds and awareness of the fantastic work that the Rehab Group does to rehabilitate, train, educate and assist in employment to those who are disadvantaged by disability.

The Rehab Group got Genesis PR on board for 2012 to develop and enhance media relations and coverage of the event. With hard work and commitment to the project Genesis PR’s Account Manager Amy Bullard and Account Executive Ruth Ryland spent time devising targeted media lists, creating bespoke press releases and dedicating hours to phone and email journalists personally and directly in order to build on existing media relationships as well as developing new ones.

Days before the event Amy and Ruth had secured film crews to attend from four major news channels, The BBC, Sky News, ITN and Bloomberg News as well as a long list of National and regional journalists and photographers who almost all proceeded with covering the charity event after.

On the day of the event the Genesis PR team met with the media to advise and inform them on how the race would proceed, what areas would be suitable to get the best ‘shots’ as well as supplying them with informative media handouts.

We were also pleased to meet and interview 2012′s Official Race Scrutineer, for the Rehab Group’s Annual Parliamentary Pancake Race, Natasha Kaplinsky. As one of the UK’s leading broadcasters and an anchor for the ITV network news programmes, Natasha was great fun on the day and showed a real suppoprt for the charity. It was a real thrill for some of our team to meet her.

Genesis PR is thrilled with the outcome and happy to see another client’s needs met and exceeded!

March 16th, 2012