NewsGenesis PR helps launch new healthy lifestyles service for Suffolk
Genesis PR has been instrumental in launching an innovative new service which has been set up to help people in Suffolklive healthier lives.
The agency was brought on board by Live Well UK in April 2011 as a strategic communications partner in order to deliver PR and marketing support for Live Well Suffolk, which is a new county-wide service delivering all-round healthy lifestyles support rather than via the traditional approach of tackling issues like smoking or obesity in isolation.
Live Well Suffolk was officially launched at an event on 15th September at Adelphi House which is the service headquarters andIpswich drop-in centre. The event was attended by the Mayor of Ipswich, Councillor John Le Grys and Suffolk athlete and London 2012 paralympics hopeful Zoe Newson as well as NHS Suffolk’s deputy director of public health, Dr Amanda Jones.
Tim Roberts, director of Live Well UK said: “Since April we have been developing our services ready for the official launch and Genesis PR have been integral to that. They provide us with the expertise we need to get our messages out in the most effective and raise people’s understanding of the free support available to them to help them live a healthier lifestyle.”
As well as managing the launch event, Genesis PR have assisted the set up of Live Well Suffolk by creating a brand new interactive website (www.livewellsuffolk.org.uk) as well as creating a multitude of collateral including leaflets, posters and giveaways. The team have also co-ordinated the PR and marketing for the ‘Let’s get physical campaign’ which aims to get the people of Suffolk trying new physical activities such as zumba and spinning for free.
Genesis PR’s director, Penny Arbuthnot, commented: “Being involved in the official launch of Live Well Suffolk has been very exciting and we look forward to working with the team and helping to raise awareness of the service across the county.”
Genesis PR will be co-ordinating PR and marketing campaigns around alcohol awareness, healthy eating and stop smoking in the coming months.
Live Well Suffolk was commissioned by NHS Suffolk after a competitive tender process.
For more information about Live Well Suffolk visit www.livewellsuffolk.org.ukSeptember 15th, 2011
Genesis PR teams up with charity namesake
Genesis PR has adopted its namesake Genesis Orwell Mencap, the Ipswich based provider of services for people with disabilities and their families and carers, as its nominated charity for the coming year.
The partnership was formed following Genesis PR’s rebrand from its former name Project PR in May, which caught the attention of Genesis Orwell Mencap. The two organisations began to talk and felt that as well as sharing the same name, there was huge scope to work together.
Nino Serritiello, chief executive of Genesis Orwell Mencap, said: “Although our two organisations share the same name, we obviously operate in very different fields but like any business, we can always benefit from professional PR and marketing support.
“We are very much looking forward to working with Genesis PR and hope the partnership will be mutually beneficial.”
Genesis Orwell Mencap provides a range of support services and activities for people with disabilities from its site in Wright Road, Ipswich and in the community. The organisation also runs social enterprises including Genesis Garden Furniture, the Green Bike Project which repairs unwanted bikes, pottery, soft fabric and glass crafts.
Rachel Cass, senior account manager at Genesis PR, said: “Each year we work with one or two local charitable organisations and provide our services free of charge. The fit with Genesis Orwell Mencap is perfect and we hope our support over the coming months will make a real difference to the organisation.”
Genesis PR will provide PR and marketing services to Genesis Orwell Mencap to help raise the organisation’s profile across Suffolk. The agency will also donate the proceeds of any fundraising activities over the next 12 months to the registered charity.September 6th, 2011